What is a Trust Score?

Ayda calculates a Trust Score using participants’ behavioural and payment data to help ensure research integrity by identifying and filtering out unreliable participants.
 

How AydaTrust Uses Trust Scores

Participants are categorised into three trust levels:

Red: High fraud risk – not recommended for studies.

Amber: Requires further review.

Green: No fraudulent behaviour detected.

Note: A participant may receive a pending status if there isn’t enough data to generate a reliable score.
 

By using Trust Scores, AydaTrust helps maintain high-quality research data. Our system provides a smart, scalable way to assess participant trustworthiness using behavioural insights and payment verification. Preventing fraud ensures your research results remain accurate and reliable.
 

Accessing Trust Score Details

You can generate a Trust Score report on Ayda to view the criteria and weighting used.

For further questions or assistance, contact support@helloayda.com.